In this evolving world of marketing via the internet, it's obvious that one of the most important things you can do to market your product, whether it is a band or a physical product, is to be seen online. We all want to improve our search results. Duh, right?
I don't want to pretend to be some online guru who knows all about "Search Engine Optimization". I'm not, but all you have to do is search for the keyword SEO and you will be swamped with all sorts of advice and opinions. I know this because I've been there. Done that. There is lots of good advice as well as bad advice. The tough part is figuring out what is best for you and your product. It is a never ending pursuit that is always changing. But don't be discouraged because Google or whoever you search with is ultimately interested in delivering the best possible search results for the keywords that you enter. So, if you build a good site and follow some basic rules you will eventually do well.
So let's focus on one area that we can all improve on, Social Networks. I'm talking about Facebook, Twitter, Google+, Instagram, LinkedIn, Pinterest, etc. The basic rule for all of these is the more activity andfollowers you have the better you will do in search results.
Activity means you should post regularly. Notice, I didn't say daily or weekly but regularly. Pick a schedule you can achieve and try to stick with it. The other factor is how many people you interact with. Search engines will add points for you if you have a following. Whether it's page Likes on Facebook or Instagram, followers on Twitter or whatever the particular buzz word is on each of these networks, quantity is important. Try to get as many people as possible to show interest in you or your product. Ask people to follow you and share your pages. In return, do the same for them.
To get started we would be more than happy to follow you. Just let us know your page or pages that you would like to share with us and consider it done. Do this for your friends and business associates as often as you can. It builds good relationships and helps everyone prosper.
So now that you are feeling inspired, how about showing us some love here at CD-Lab? Or maybe even a review? Here's our links:
See, that's not so hard is it?
I'm Donna Palmer and I've been helping clients manage their optical disc projects and meeting their deadlines for some time now. In fact, CD-Lab has been in the optical disc business for 17 years. A graphic designer by trade, I know all the tricks and shortcuts and can demistify the design process. I love expanding the knowledge of my clients and learn from every project we do. This is a place to share some of that insight with you. Please join me.